Major Profile:
Industrial Design refers to designing industrial product on the basis of engineering, aesthetics, economics and is related to psychology, sociology, aesthetics, ergonomics, mechanical construction, photography, color science. Industrial design brought about by industrial development and the division of labor is different from other arts, production activities, production processes. It is the product of a variety of cross-disciplinary, technical and aesthetic standards.
Training Objectives:
This major aims to cultivate applied and compound talents who have all-round moral, intellectual, physical development, master the basic theory and knowledge of industrial design, possess an international vision, a sense of social responsibility, comprehensive and innovative thinking and teamwork spirits, have the ability of collaborative development of industrial products, can undertake the work of development, planning and management in the fields of industrial product innovative design, environmental and exhibition design.
Main Courses:
Design graphics, modeling materials and technology, industrial design engineering foundation, the history of industrial design and introduction, design sketches, three structure (plane,color, three-dimensional), basic design, design performance techniques, ergonomics, model design and production, graphic design, product shape design, product system design, product interface design, environmental design, two-dimensional computer-aided design (ps/coreldraw/autocad), three-dimensional computer-aided design (3dmax/Rhino/proe) and so on.
Major Features:
Industrial design is a new and comprehensive applied profession. It is the innovative design of the industrial age. It is the perfect unity of technology, art and culture. It is an important part of modern service industry, and its main body is the product design. Its soul lies in innovation. With the deepening of industrial processing capacity and the improvement of system control ability, the concept of industrial design has been extended to the whole process of marketing promotion, including graphic design, image design, environmental design, display design, digital design, design management, and even the traditional crafts design and other related industries.
Market competition in the 21st century, is not only a competition in science and technology, but also the industrial design competition. Hitachi's data show that in each additional 100 billion yen in sales revenue, industrial design accounts for 51% share of the action, and the role of equipment transformation only 12%, it is obvious that the industrial design will become the key to the survival of a company. Businesses will truly realize, that any advanced technology, sophisticated equipment and strict management can not create a delicate commodity without a superior product design. With the development of high technology, the quality of the product is no longer a major contradiction, the key to seizing the market lies in the innovation of industrial design, and in its ability to lead the world trend.
Prospects:
The students after graduation can be engaged in modern manufacturing enterprises ( such as electronics, house appliances, communications, and furniture etc) and professional design companies to do product innovation design, visual communication design, environmental art design and other related work, they may also earn a Master's degree of Artistic Design related.